Last Updated on September 9, 2026 by

Of the eleven European grocery markets tracked in McKinsey and EuroCommerce’s State of Grocery Retail Europe 2026, Poland came out on top for value growth – up 5.6% year-on-year, well ahead of the European average of 3.4%. And since 2019, it’s grown a cumulative 55.2%, also the highest of any market in the report.

That growth isn’t just on paper, Poland’s modern retail footprint expanded 4.4% over the past year alone, against a European average of just 0.9%, making it the fastest-expanding grocery market in the survey by a clear margin. That lines up with what we’re seeing on the ground: roughly half a million square met4ers of new retail space delivered every year, over 80% of it open-air retail parks in regional towns that are still genuinely under-served, with real occupier demand from grocers like Biedronka, Dino, Kaufland and Lidl.

The consumer data tells a similarly striking story. Foodservice value grew 11.9% year-on-year in Poland – the fastest of any market surveyed – and net intent to buy high-quality or premium products rose 7%. That’s the strongest positive shift recorded anywhere in the report, at a time when the European average for that same measure declined.

For Greenman NEXT, Poland isn’t just another market in a pan-European portfolio. Right now, it’s one of the most dynamic, both in terms of growth and what consumers are reaching for.

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